Franchise Resources
Franchising in the Unite States Economy
According to Darrell Johnson, president of FranData Corp., and author of Franchising in the Economy; a study done by the University of Louisville, franchising helped lead America out of its economic downturn during 1991-1993.
Franchising is a unique business model that encourages the growth of franchised chain formula units because franchisors collect royalties on gross sales of these units and not on profits. Conversely, when good jobs are lost in the economy, franchising becomes more prominent because potential franchisees are looking to buy jobs while earning profits from the purchase of franchise rights. The manager of the United States Small Business Administration's Franchise Registry concludes that franchising is continuing to grow and that it is helping to grow the national economy as well.
The State of Franchising
Keep on pace with what is next in the United States. Focus on 2009, general economic forecast, franchise forecasts, trends and implications.
Download “The State of Franchising,” a recent summarized study by Darrell Johnson that was presented at the Franchise Leadership & Development Conference.
PDF File download
Keep on pace with what is next in the United States. Focus on 2009, general economic forecast, franchise forecasts, trends and implications.
Download “The State of Franchising,” a recent summarized study by Darrell Johnson that was presented at the Franchise Leadership & Development Conference.
PDF File download
FranData is an independent research company that focuses exclusively on franchising activities in the United States. The Arlington, Va.-based company has been supplying operational benchmarking, market research and performance reviews for the franchising sector since 1989 and serves franchisors, franchisees, and suppliers of all types.
www.frandata.com - phone: +1 (703) 740-4700
Franchise Bible
As Franchise Bible, Erwin J. Keup's states: "... Franchising, in business language, is a method of marketing through which successful business owners (potential Franchisors) expand the retail distribution of their goods or services by contracting with independent, third parties. These third parties (potential franchisees) agree to operate the retail sales or services and implementing marketing methods at their capital costs. ..."
Source: Franchise Bible, Erwin J. Keup', 1990-2007
Franchise Resources
Are you willing to be your own boss?
If you are new to franchising, take the time to read the Glossary and FAQ (frequently asked questions), which provide an excellent introduction to franchising.
