Harcourts legacy business goes way back to 1888 helping investors, developers and businesses find suitable properties. Strength of the brand, business & information systems, marketing tools & strategies, and committed people became the key factors of this fastest-growing company. It offers a full range of real estate agency services covering residential, commercial, industrial and rural property transactions across all price ranges. In addition, property management, financial services, auctions, technology and training are also provided.

Full Range of Services to Market and Assist Properties

Harcourts provides other services to assist with marketing of properties: the Harcourts website, personal notifier, Bluebook TM, Bluebook TM Online, Specialist Auctioneers, Technology and Training. Moreover, worldwide exposure for properties and access to a vast number of potential buyers through its exclusive South Pacific membership of Leading Real Estate Companies of the World® which connects 5,500 offices and 160,000 realtor consultants in 25 countries.

Harcourts International has maintained its ongoing leadership in the information technology field of the real estate industry, having released its internal property system, using the latest Microsoft technology platform .net 3.5 and web 2.0 tools. After 18 months of research and development, and three months of testing, the new system, “Harcourts One” that runs entirely via the Internet and already connects 2,000 people across its international global network.

“In terms of our overseas expansion, the decision to develop a bespoke application has allowed us to translate Harcourts One into any language and with China and Indonesia now part of the Harcourts Network, this has been a fantastic global solution,” said the Technology Officer Jason Wills. The resulting Harcourts One product has been initially launched in Australia, with New Zealand, South Africa, China and Indonesia to follow.

The system includes completely integrated property listing, contact and task management, email marketing, SMS and intranet systems and enables real time financial reporting and property feeds to the Harcourts property websites.

Besides technology, Harcourts practices education through its Academy where sales people, managers and specialists find extensive training resources in a variety of classes online and offline available.

Company's 600 offices and 4000 property professionals throughout New Zealand, Australia, China, Fiji, Indonesia and South Africa are committed to work with clients to make the whole experience of property buying, selling & leasing easier, less stressful and rewarding. That is the Harcourts promise now expanding its franchise business model throughout the world.

Franchise Business Profile
Industry: Real Estate
Category: Realtors' Agency
Country of Origin: Australia
In business since: 1888
International presence: various countries
Units: 600 offices
Master Franchise Fee: US$ 500,000.00 to US$ 1,500,000.00
Royalties: 1%
Training: provided in Australia or New Zealand

Harcourts Franchise Expansion: In Brazil, call Deborah Merkler at +55 11 3749-3300