Global Franchise Network

Global Franchise Network is an international alliance of franchise experts that comprises partner members in various countries. The network is an evolving unit that changes to better assist the needs of international franchisors, in-country franchisee applicants and area developers alongside rapid industry growth.

An alliance mentor is a franchise enthusiast whose expertise transcends consulting. Paulo Mauro is an engineer, author of book, such as “Guia do Franqueado” (Franchisee’s Guide) and “Guia do Franqueador” (Franchisor’s Guide). As a former international managing director of the Brazilian Franchise Association, he has been an active member of a number of international franchise organizations.

Paulo is also the stakeholder of a 20-year old company that has been generating successful marketing cases on international and domestic expansions, while assisting companies to evolve toward the franchise system. Likewise, his team is skilled with help franchise brands to expand throughout Latin America and Brazil.

Internationalization leads to convergence, in the traditional competitive differentiations such as costs of labor and capital. Thus, in addition to cultural and distinct environments, demographics and market intelligence, raising awareness and demonstrating the links between economic competitiveness and human welfare is essential in providing international franchisors, franchisees and area developers with the right conditions for steady development in their regions.

The GlobalFranchise.Net team
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